Thursday, September 28, 2017 | 9AM – 2PM | WGBH STUDIOS | BOSTON, MA

About the Online4Good Academy

A program of Empower Peace

The Online4Good Academy is seeking to recruit Massachusetts middle and high school students and teachers committed to promoting tolerance and acceptance. The Online4Good Academy will enroll these students and teachers in a one-day Academy where they will learn to develop online social media campaigns that say no to hatred and prejudice, and that promote social good. The Academy will enable participants to discuss challenges and issues they would like to address. The Academy will culminate with the students formulating their own online social media campaign plans designed to promote tolerance and acceptance in their schools and communities.

The Online4Good Academy will be conducted on Thursday, September 28th, 2017 and will take place at WGBH in Boston, Massachusetts. The Academy will recruit 100 students and 25 teachers from 25 middle and high schools (teams of 4 students and 1 teachers per school) from throughout Massachusetts. Creators of successful civic oriented social media campaigns will present during the day, as well as representatives from some of the leading social media companies in the world. Presenters from the nationally recognized Massachusetts Aggression Reduction Center at Bridgewater State University (MARC) will lead an interactive exercise designed to guide the student leaders through the creation of their own social media campaign plans.

All participating students will receive a certificate for participating in the Academy and in the winter of 2017 student teams will be asked to report on the success of their campaigns via the Academy Facebook page, with the top three teams (as determined by our Advisory Council) receiving special recognition awards at the next Academy to be scheduled for Spring 2018.

We recommend that teachers enlist students leaders in grades 6-12 to participate in this program.

Empower Peace, through the annual conduct of The Online4Good Academy, hopes to create a program that will become an institution - educating, training, empowering hundreds of teams of students to develop social media driven campaigns that promote tolerance, acceptance and community empowerment.

Space is limited. Participation in the Online4Good Academy is FREE OF CHARGE. Lunch will be provided to all participants. Enroll your school’s student team today. Each team should be comprised of 4 students and 1 teacher advisor. The Academy will accept a total of 25 teams. Remember: this program is recommended for students in grades 6-12.

Upon successfully submitting your school’s registration, you will be notified by email that your team has been enrolled into the Online4Good Academy.

Online4Good is working with the Harvard School of Public Health to help us grow and continue to improve the program. Schools that sign up for the Academy will be asked to have their students take an anonymous pre-Academy and post-Academy short survey. We are also seeking a control group of 4-5 students who are not participating in the Academy. These students will also be asked to take an anonymous short pre-Academy survey and a post-Academy survey.

AGENDA

Thursday, September 28th

8:00 AM
Doors Open/Registration & Refreshments
9:05 AM
WELCOME

Empower Peace & Massachusetts Executive Office of Health and Human Services

9:15 AM
KEYNOTE: Strategic Communications in the 21st Century

John Rendon, The Rendon Group

9:45 AM
SKYPE

Macon Phillips, Chief Digital Officer, CARE USA

9:55 AM
PANEL DISCUSSION:
Using Social Media for Social Issues & Causes

Facilitator: Keri Thompson, Senior Lecturer, Department of Communication Studies, Emerson College
Kevin Ballen, Director, Engage Boston @ Be The Change, Inc.
Hisham Fayed, Director or Marketing for HOT 96.9, Beasley Media Group
Rebecca Gutenberg, Chief Operating Officer, The Novus Group

10:25 AM
KEYNOTE:
Social Media for Social Good – A Case Study

Andrew Frates, ALS & The Ice Bucket Challenge

10:45 AM
SAFETY FIRST

Janell Burley Hofmann, Author and Internet Consultant

10:55 AM
Break/Teacher Caucus
11:05 AM
SKYPE 2
TBD
11:15 AM
MARC INTERACTIVE EXERCISE: Finding Your Issue/Building Your Campaign

Dr. Meghan McCoy, Manager of Programs, Massachusetts Aggression Reduction Center at Bridgewater State University

12:00 PM
WORKING LUNCH

Professor Tunnard Fun Facts

12:30 PM
SKYPE

Chamath Palihapitiya, Founder and CEO, Social Capital

12:40 PM
PANEL DISCUSSION
Delivering Your Message to Get Results

Facilitator: Keri Thompson, Senior Lecturer, Department of Communication Studies, Emerson College
Andrew Farnitano, Account Executive, Crawford Strategies
Kaitlyn Maloney, Associate Director, Massachusetts Women’s Political Caucus
Robert Willington, President, Swiftkurrent

1:10 PM
KEYNOTE
Building Your Network

Professor Christopher “Rusty” Tunnard, Fletcher School of Law and Diplomacy, Tufts University

1:35 PM
REPORT OUT

Rick Rendon & Dr. Meghan McCoy

1:55 PM
WRAP-UP

Rick Rendon

Registration:

Space is limited. Participation in the Online4Good Academy is FREE OF CHARGE. Lunch will be provided to all participants. Enroll your school’s student team today. Each team should be comprised of 4 students and 1 teacher advisor. The Academy will accept a total of 25 teams. Remember: this program is recommended for students in grades 6-12.

Upon successfully submitting your school’s registration, you will be notified by email that your team has been enrolled into the Online4Good Academy.

Online4Good is working with the Harvard School of Public Health to help us grow and continue to improve the program. Schools that sign up for the Academy will be asked to have their students take a pre-Academy and post-Academy short survey. We also ask that also have a control group of 4-5 students who are not participating in the Academy. These students will be asked to take a short pre-Academy survey and a post-Academy survey.

Register your school team for the Online4Good Academy